2/25/2023 0 Comments Radioeins morning radio show![]() ![]() What would be a way to make unknown stragglers a brand - or part of the station brand, so to speak? You need authentic people who perform one-to-one in front of the mic as they would in real life. You just have to make sure that you attract new talent and don't just focus on one personality. If we lose a funny presenter, that's not a problem for us. But they also polarize - there are always people who don't like them. Of course, we also have presenters who are well-known and more popular than others. Our presenters are not always important personalities, but must first and foremost conduct interviews well and be familiar with the music. ![]() There's no danger of that with us, because we don't just have prime time in the mornings, but we provide information all day long with serious word features. The star must not become bigger than his home station. But if they become bigger than the station itself and then go somewhere else and take the listeners with them, it's not good either. On the one hand, of course, it's great if you have personalities as a radio station that many are fans of. What are possible ways to continue without losing listeners? For example, the morning presenters of Energy Zurich and SRF 3 have decided to leave: Patrick Hässig is becoming a nurse and Mona Vetsch is temporarily focusing on television. Other radio stations are also losing popular personalities, perhaps for different motives. But we now have a show with Serdar Somuncu in its place and he has the same good ratings. The show worked exorbitantly well as a podcast and attracted fans of Böhmermann and Schulz to our media library. What did losing Jan Böhmermann and Olli Schulz to Spotify mean for Radioeins' listener numbers? The three big advantages of radio are: the personal address, the topicality and the regionality. Streaming services can't say all that about themselves. The three big advantages of radio are: personal appeal, topicality and regionality. I do believe that in the wake of competition from streaming services - because yes, of course they want to grab listeners from us - we need to focus more on our strengths. Radio has been made with people from the very beginning, for a hundred years. Is the strategy of positioning presenters as brands also an attempt to stand out from music streaming services like Spotify and Apple Music?Īn attempt that has always existed. " If a personality says why music is good, or why it's not good, or why it's imitated and therefore maybe uninspired because it's been done before - that's an added value that streaming services don't have. We have mainly adult listeners and hardly any 15-year-olds, for whom it is enough to say: "That's awesome. Especially at my radio station, it's important that the presenters are credible and know what they're talking about. Still, I think that's unsatisfying in the long run, because people like to follow people and want to hear what others are saying. Nobody tells them anything about the artists, but that doesn't seem to bother many. ![]() According to the motto: If you the like, you like the also. Werbewoche: How important are personalities really on the radio? There are certainly people who simply want to listen to music and get informed, who perhaps find it annoying when presenters market themselves too much.Īnja Caspary: The success of streaming services like Spotify shows that many people are satisfied with being given an unmoderated list of music. ![]()
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